Special Attention to Promote Tourism in The Country
Special Attention to Promote Tourism in The Country
Ministry of Tourism promotes India as a holistic destination in various markets to increase India’s share of the global tourism market including spiritual destinations of India. These objectives are met through an integrated marketing and promotional strategy and a synergized campaign in association with the Travel Trade, State Governments and Indian Missions overseas. The Government continuously engages with industry experts and other relevant stakeholders and take their suggestions and feedback for promotion of varied tourism products of India.
Ministry of Tourism has launched the Incredible India Content Hub on the revamped Incredible India digital portal (www.incredibleindia.gov.in). The Incredible India Content Hub is a comprehensive digital repository of high-quality images, films, brochures and newsletters which can be easily accessed by the industry stakeholders (travel media, tour operators, travel agents) across the globe required to amplify Incredible India in all their marketing and promotional efforts. The revamped Incredible India Digital Portal is aimed to be tourist centric, one-stop digital solution designed to enhance the travel experience for visitors to India.
Ministry of Tourism extends financial support to State Governments and Union Territories for promotion and development of tourism including the rural and urban areas of Rajasthan and Madhya Pradesh under its schemes of Domestic Promotion & Publicity including Hospitality (DPPH), Swadesh Darshan, National Mission on Pilgrimage Rejuvenation and Spiritual, Heritage Augmentation Drive (PRASHAD) and Assistance to Central Agencies for Tourism Infrastructure Development Schemes.
The Ministry of Tourism has recently revamped the Swadesh Darshan Scheme as Swadesh Darshan 2.0 (SD 2.0) with the objective to develop sustainable and responsible tourism destinations, following a destination & tourism centric approach.
The details of funds sanctioned under DPPH, Swadesh Darshan, SD 2.0, PRASHAD and Assistance to Central Agencies for Tourism Infrastructure Development Schemes in the State of Madhya Pradesh and Rajasthan are at ANNEXURE.
The proposals for projects at identified destinations are formulated by the concerned State Governments/ UT Administrations. Reviewing and sanctioning of the projects is an ongoing process and is done as per procedures and requirements stipulated in the scheme guidelines.
This information was given by Union Minister for Tourism and Culture Shri Gajendra Singh Shekhawat in a written reply in Rajya Sabha today.
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Sunil Kumar Tiwari
ANNEXURE
Details of Projects Sanctioned Under Swadesh Darshan Scheme
(Rs. in Crore)
S.
No.
State/
UT
Circuit / Sanction Year
Name of the Project
Amount Sanctioned
Amount Released*
Amount Utilised
Implementing Agency
Madhya Pradesh
Wildlife Circuit
2015-16
Development of Wildlife Circuit at Panna- Mukundpur- Sanjay- Dubri-Bandhavgarh- Kanha- Mukki- Pench
92.10
86.31
86.31
Madhya Pradesh State Tourism Development Corporation
Madhya Pradesh
Buddhist Circuit
2016-17
Development of Sanchi-Satna-Rewa-Mandsaur-Dhar
74.02
72.75
72.75
Madhya Pradesh State Tourism Development Corporation
Madhya Pradesh
Heritage Circuit
2016-17
Development of Gwalior – Orchha – Khajuraho – Chanderi – Bhimbetka – Mandu
89.82
89.49
89.49
Madhya Pradesh State Tourism Development Corporation
Madhya Pradesh
Eco Circuit
2017-18
Development of Gandhisagar Dam- Mandleshwar Dam- Omkareshwar Dam- Indira Sagar Dam- Tawa Dam- Bargi Dam- BhedaGhat- Bansagar Dam- Ken River
93.76
93.59
93.59
Madhya Pradesh State Tourism Development Corporation
Rajasthan
Desert
Circuit
2015-16
Development of Sambhar Lake Town and Other Destinations
50.01
50.01
55.89
Rajasthan Tourism Development Corporation (RTDC)
Rajasthan
Krishna
Circuit
2016-17
Development of Govind Dev ji temple (Jaipur), Khatu Shyam Ji (Sikar) and Nathdwara (Rajsamand)
75.80
73.85
77.49
Rajasthan Tourism Development Corporation (RTDC)
Rajasthan
Spiritual Circuit
2016-17
Development of Spiritual Circuit– ‘Development of Churu (SalasarBalaji)-Jaipur (Shri SamodkeBalaji, GhatkeBalaji, BandhekeBalaji)- Viratnagar (Bijak, Jainnasiya, Ambika Temple)- Bharatpur(Kaman Region)- Dholpur (Muchkund) – Mehndipur Balaji- Chittorgarh (Sanwaliyaji)
87.05
72.23
75.03
Rajasthan Tourism Development Corporation (RTDC)
Rajasthan
Heritage
Circuit
2017-18
Development of Heritage Circuit Development of Rajsamand (Kumbhalgarh Fort) – Jaipur (Facade Illumination in Jaipur and Nahargarh Fort) -Jhalawar (Gagron Fort) – Chittorgarh (Chittorgarh Fort) – Jaisalmer (Jaisalmer Fort) – Hanumangarh (Gogamedi) – Udaipur (Pratap Gaurav Kendra) – Dholpur (Bagh-I-Nilofor and PuraniChawani) – Nagaur (Meera Bai Smarak, Merta) – Tonk (SunehriKothi)
70.61
66.99
67.04
Rajasthan Tourism Development Corporation (RTDC)
* Includes amount of authorization to CNA through TSA Model I for Central Sector Scheme
Details of Projects Sanctioned Under Swadesh Darshan 2.0 Scheme
Sn.
State
Destination
Name of the Experience
Sanctioned Cost (₹ Crore)
Date of Sanction
1
Madhya Pradesh
Gwalior
Phoolbagh Experience Zone
16.73
29-02-2024
2
Madhya Pradesh
Chitrakoot
Spiritual experience at Chitrakoot
27.21
05-03-2024
3
Rajasthan
Bundi
Spiritual Experience, Keshavraipatan
17.37
29-02-2024
Details of Projects sanctioned under PRASHAD Scheme
(Rs. in Crore)
S. No.
State/UT
Project Name
Sanction
Year
Approved
Cost
Amount
Released
District
1
Madhya
Pradesh
Development of
Amarkantak
2020-21
49.99
34.73
Annupur
2
Development of
Omkareshwar
2017-18
43.93
43.93
Khandwa
3
Rajasthan
Integrated Development
of Pushkar/Ajmer
2015-16
32.64
26.11
Ajmer
Details of Projects Sanctioned under the Scheme Assistance to Central Agencies for Tourism Infrastructure Development
Sl.
No
Sanction year
State
Name of Project
Agency
Amount sanctioned
Amount
Released
1
2020-21
Madhya Pradesh
Tourism Infrastructure at Beltaal Lake, Damoh, Madhya Pradesh by ITDC.
ITDC
2315.3
1008.27
2
2014-15
Rajasthan
Joint Development of Ajmer Railway Station
M/o Railways
552.00
552.00
3
2014-15
Rajasthan
Joint Development of Jaipur Railway Station
M/o Railways
488.00
390.00
4
2019-20
Rajasthan
Joint Development of Chittorgarh railway Station
M/o Railways
499.00
250.00
5
2022-23
Rajasthan
Development of Border Tourism at Shri Tanot Complex, Jaisalmer Sector
BSF
1767.66
883.83
6
2023-24
Rajasthan
Installation of Musical Fountain & Water Screen Multimedia based projection show at Nawal Sagar Lake, Bundi
ITDC
925.67
92.57
List of fairs/festivals & tourism related events supported under Domestic Promotion & Publicity including Hospitality Scheme
Name of state
Year
Name of Fairs & Festivals
Amount
sanctioned
Amount
released
Madhya Pradesh
2014-15
Fairs, Festivals and events
33.00
33.00
2015-16
Fairs and festivals
19.00
19.00
2016-17
Pachmarhi Utsav, Pachmarhi and Jal Mahotsav, Hanuwantiya
22.00
22.00
World Tourism Day Celebration (ii) Sharad Utsav, Bhedaghat (Jabalpur) and (iii) Mandu Utsav
20.00
20.00
2017-18
(i) Jal Mahotsav, Hanuwantia
(ii) Khajuraho Dance Festival
50.00
50.00
2018-19
Pachmarhi Utsav& Jal Mahotsav
35.00
35.00
Khajuraho Dance Festival
15.00
15.00
2019-20
Pachmarhi Utsav, Pachmarhi
10.00
10.00
Jal Mahotsav, Hanuwantia
15.00
15.00
Khajuraho Dance Festival
25.00
25.00
2020-21
Baiga Olympics
20.00
20.00
2021-22
PachmarhiUtsav, Pachmarhi
10.00
10.00
Jal Mahotsav, Hanuwantia
25.00
25.00
Khajuraho Dance Festival
15.00
15.00
2022-23
Jal Mahotsav, Hanuwantia
25.00
25.00
Khajuraho Dance Festival
15.00
15.00
Rajasthan
2014-15
CFA for celebration of Fair and Festival and events in the State of Rajasthan
40.00