Minister of Social Justice to launch a Vehicle under Nasha Mukt Bharat Abhiyaan for Delhi NCR in collaboration with Brahma Kumari’s

A special initiative under the NMBA is association of religious/spiritual organizations for carrying out various activities under NMBA and to spread the message of NMBA under their banner.  A vehicle dedicated to NMBA is proposed to be launched today i.e. 14^th February, 2024 at 4:00 pm in DAIC in presence of Minister of Social Justice and Empowerment to be used for NMBA awareness activities in Delhi-NCR.

Earlier, Ministry of Social Justice and Empowerment, Government of India Department of Social Justice and Empowerment (SJE) had signed a MoU with the Brahma Kumaris, Mount Abu on 4^th March, 2023 for spreading the message of “Nasha Mukt Bharat Abhiyaan (NMBA)” among the youth, women, students, etc. Brahma Kumaris have done several programmes under NMBA as per signed MoU to spread awareness amongst people including youth, women.

Substance use disorder is an issue, which is adversely affecting the social fabric of the country. Dependence to any substance not only affects the individual’s health but also disrupts their families and the whole society. Regular consumption of various psychoactive substances leads to dependence of the individual. Some substance compounds may lead to neuro-psychiatric disorders, cardiovascular diseases, as well as accidents, suicides and violence. Therefore, substance use and dependence needs to be viewed as a psycho- social-medical problem.

As per report of first comprehensive National Survey on  Extent  and Pattern of Substance Use in  India conducted by Department of Social Justice   & Empowerment through National Drug Dependence Treatment Centre (NDDTC), AIIMS, New Delhi,  Alcohol is the most common psychoactive substance used by Indians followed by Cannabis and Opioids.

To curb the menace of drug demand, the Ministry of Social  Justice and Empowerment (MoSJE), Government of India has been  implementing National Action Plan for Drug Demand Reduction (NAPDDR) which is an umbrella scheme under which financial assistance is provided to State Governments/Union Territory (UT) Administrations for Preventive Education and Awareness Generation, Capacity Building, Skill development, vocational training and livelihood support of ex-drug addicts, Programmes for Drug Demand Reduction by States/UTs etc. and NGOs/VOs for running and maintenance of Integrated Rehabilitation Centres for Addicts (lRCAs), Community based peer Led lntervention (CPLI) for early Drug Use Prevention among Adolescents and Outreach and Drop In Centres (ODIC) and District De-addiction Centres (DDACs) in the identified districts and Addiction treatment facilities (ATFs) in Government Hospitals’.

Further, the Ministry has initiated ambitious Nasha Mukt Bharat Abhiyaan (NMBA) currently operational across the country with an aim to create awareness about ill effects of substance abuse among the youth, with special focus on higher education institutes, university campuses, schools and reaching out into the community and garnering community involvement and ownership of the Abhiyaan.

Achievements of NMBA:

1. 1. Till now through the various activities undertaken on- ground 10.74+ crore people reached out so far
   2. 8,000 Master Volunteers have been selected and trained to lead the Abhiyaan activities in identified districts
   3. More than 3.38+ crore youth have actively participated in the activities of the Abhiyaan and spreading on-ground the message against substance use. Around 4,000+ Yuva Mandals, NYKS & NSS Volunteers, Youth Clubs have also been associated with the Abhiyaan.
   4. The contribution of 2.27+ Crore women have also been vital in reaching out to a larger community through the Anganwadi & ASHA Workers, ANMs, Mahila Mandals & Women SHGs
   5. Technology and Social media have been effectively utilized to spread the message of the Abhiyaan online by creating handles on Facebook, Twitter & Instagram and sharing daily updates on them.
   6. An Android based mobile Application has been developed to capture the data of activities happening on ground on a real- time basis by the districts and master volunteers. This App has been placed on the Google Play Store.
   7. All the de-addiction facilities have been geo-tagged for ease of access by the public.

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MG/MS/VL