Ease of Living for Pensioners through Digital Empowerment: DLC Campaign 3.0 Achieves Milestones – 1.30 Crore DLCs Generated
Ease of Living for Pensioners through Digital Empowerment: DLC Campaign 3.0 Achieves Milestones – 1.30 Crore DLCs Generated
Outcomes and Key Achievements
Vision for Digital Empowerment
Launch of the Campaign, Geographical Spread and Stakeholders
Achievements Across Campaigns
Role of Banks and IPPB: A Cornerstone of Campaign Success
DLCs Distribution between States
Outstanding Contributions by Key Ministries/Departments
Best Practices
Role of Pensioners Welfare Associations
Monitoring and Public Outreach
Looking Ahead
The Department of Pensions and Pensioners’ Welfare (DoPPW) has successfully concluded the Digital Life Certificate (DLC) Campaign 3.0. This initiative, launched to simplify life digital life certificate submissions, particularly for super senior pensioners, has set significant milestones by leveraging innovative technologies and widespread collaboration with all the stakeholders. The DPPW would like to thank all officials, pensioners, pensioner welfare associations, pension disbursing banks, IPPB, the CGDA, the Ministry of Railways, the Department of Posts, the Department of Telecom, EPFO, the UIDAI, MeitY, DD News, AIR, PIB, PTI, SANSAD TV who have strived tirelessly to make the DLC Campaign 3.0 a success from November 1-30, 2024.
Aligned with the Digital India vision, the campaign embodies the Honorable Prime Minister’s efforts to enhance the ease of living for senior citizens. In his Mann Ki Baat on November 24, 2024, he lauded the initiative’s ability to empower elderly pensioners with technology, enabling them to submit DLCs from their homes. The Prime Minister also highlighted during his Constitution Day address on November 26, 2024, how this shift has eliminated the inconvenience of physical bank visits for senior citizens.
DLC Campaign 3.0 was launched on November 6, 2024, at the National Media Center, New Delhi by Dr Jitendra Singh Hon’ble MOS PP, he provided leadership and guidance to the DLC Campaign 3.0.
The DLC Campaign 3.0 involved a multi-stakeholder approach, including contributions from 19 banks, India Post Payments Bank (IPPB), the Controller General of Defence Accounts, and other key departments. 1845 camps were organized across 800+ cities and districts nationwide. Over 1100 nodal officers ensured seamless operations, addressing technical challenges and facilitating efficient DLC submissions. Deployment of 1.8 lakh postmen for on-ground assistance.
Leading banks like SBI, IPPB, PNB, and Canara Bank played a critical role in the campaign’s success by generating 11.3, 7.3, 2.7 and 1.8 Lakh DLCs respectively. Banks have conducted specialized camps in 150 cities covering 750+ locations, assisting pensioners with limited digital resources. These efforts ensured that pensioners without access to smartphones or the internet could submit their life certificates with ease. All Pension Disbursing Banks achieved 40 percent of the DLC’s, which is another first. This percentage will further increase in December 2024 when residual pensioners submit their DLC’s.
57 associations played a crucial role in raising awareness and guiding pensioners through the process, particularly in rural and underserved areas. Their outreach efforts ensured even the most vulnerable groups could access the digital system with ease.
Senior officers from DoPPW conducted on-ground reviews in 16 states and attended 5 mega camps (3 in Delhi, 1 in Bengaluru and 1 in Hyderabad) to ensure smooth implementation. There was tremendous enthusiasm witnessed in each of the mega camps in New Delhi, Benguluru and Hyderabad. Central Civil Service Pensioners, Defence Pensioners, EPFO pensioners and State Govt Pensioners availed the DLC services during the Campaign.
Media campaigns amplified the message through; 67 PIB statements and 2600+ tweets, TV discussions on DD News and Sansad TV, as well as radio broadcasts on AIR, Reaching over 122 million people through traditional and digital media. Several success stories have been presented across the Nation, which have been widely shared on social media.
The DPPW is privileged to coordinate the DLC Campaign 3.0 and work closely with all stakeholders for Improving Pensioners Welfare as a step towards achieving Viksit Bharat. DLC Campaign 3.0 demonstrates DoPPW’s unwavering commitment to digital empowerment of pensioners. Building on this momentum, the initiative sets the stage for even greater achievements in the coming year.