Dr. Jitendra Singh announces successful conclusion of Special Campaign 4.0 for Institutionalizing Swachhata and Reducing Pendency in Government, says India’s largest campaign for Institutionalizing Swachhata and Reducing Pendency in Government has witnessed many best practices and milestones

Dr. Jitendra Singh announces successful conclusion of Special Campaign 4.0 for Institutionalizing Swachhata and Reducing Pendency in Government, says India’s largest campaign for Institutionalizing Swachhata and Reducing Pendency in Government has witnessed many best practices and milestones

Dr. Jitendra Singh, Minister of State for Personnel, Public Grievances and Pensions announced the successful conclusion of Special Campaign 4.0 implementation phase on October 31, 2024. Dr. Jitendra Singh said that Special Campaign 4.0 was India’s largest campaign for Institutionalizing Swachhata and Reducing Pendency in Government offices and has witnessed many best practices and milestones. Inspired by Prime Minister Modi’s directions, the saturation approach was adopted in ‘Special Campaign 4.0’ for Swachhata and Reducing Pendency and covered more than 5.97 lakh offices in remotest parts of India. The special campaigns conducted by Government from 2021-24 have generated a revenue of Rs. 2,364 crores through disposal of scrap. Special Campaign 4.0 generated revenues of more than Rs. 650 crore in the October 2-31, 2024 period.

The Special Campaign 4.0 has seen Swachhata campaigns being undertaken in more than 5.97 lakh sites and has resulted in freeing 190 lakh square feet of space for effective office use. Dr. Jitendra Singh said that with every passing year, the size and scale of the Special Campaign is increasing with more than 5.97 lakh sites covered in 2024 as against 2.59 lakh sites in 2023.

The Special Campaign 4.0 was reviewed by Cabinet Ministers, Ministers of State and Secretaries to the Government of India providing leadership and guidance in implementation. The progress of Special Campaign 4.0 was monitored on a dedicated portal (https://scdpm.nic.in/SpecialCampaign4) on a daily basis. Regular review meetings at Senior level imparted tremendous momentum to the Special Campaign 4.0. The Special Campaign 4.0 gained significant traction in social media with significant traction on social media with over one lakh social media posts by Ministries/Departments; 14,251 tweets by all Ministries/Departments with 90.2 million reach, 299 K interactions; 1200 infographics on #SpecialCampaign4 and issue of 256 PIB Statements. As per end-campaign data reported by Ministries on the portal, the following are the outcomes of the campaign:

 

S No.

Parameter

Outcomes

1.

Swachhata Campaign sites (In lakhs)

5.97

2.

Revenue earned (Rs. In Crore)

650.10

3.

Space freed (lakh sq.ft)

190

4.

Records management files reviewed (Physical files + e-Files) (In lakhs)

45.10

5.

Record management (Physical files weeded out + e-Files closed) (In lakhs)

25.19

6.

Public grievances + Appeals redressed  (In lakhs)

5.55

Some of the best practices in institutionalizing swachhata that emerged in the Special campaign 4.0 are as follows:

 

Dr. Jitendra Singh appreciated the reduction in pendency in the central secretariat under the Special Campaign 4.0 with most of the Ministries/ Departments achieving 90-100 percent of reported targets. He called on all officials to continue the momentum of Special campaign 4.0 throughout the year and make it a way of life. Special Campaign 4.0 concluded on 31^st October, 2024 with outstanding results and after collating all the data, the evaluation phase will start from 14^th November, 2024.

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