IMPACT ASSESSMENT OF EK BHARAT SHRESHTHA BHARAT CAMPAIGN
IMPACT ASSESSMENT OF EK BHARAT SHRESHTHA BHARAT CAMPAIGN
To protect, promote and preserve various forms of folk art and culture throughout the country, the Government of India has set up seven Zonal Cultural Centres (ZCCs) with headquarters at Patiala, Nagpur, Udaipur, Prayagraj, Kolkata, Dimapur and Thanjavur. These ZCCs organize various cultural activities and programmes in their member States on regular basis. The cultural activities and programmes organized under ‘Ek Bharat Shreshtha Bharat’ campaign by these ZCCs during the years 2024-25 and 2025-26 are at Annexure.
The programmes organized under EBSB are reviewed through regular reports submitted by ZCCs. These ZCCs also upload details of their activities on digital platforms. Information such as the number of programmes conducted, level of participation, footfalls, and feedback received is examined to assess the impact of these initiatives in promoting national integration and cultural awareness.
All the ZCCs ensure wider outreach of the campaign by organizing a variety of cultural programmes, workshops, competitions and interactive sessions in collaboration with schools, colleges, universities and local cultural institutions to involve students, youth and social workers. ZCCs also make use of social media platforms and digital publicity to disseminate information about events and attract wider audiences. Additionally, outreach programmes, cultural exchanges and awareness campaigns are also conducted at the grassroot level to promote participation of youth, thereby strengthening the objectives of the campaign.
This information was given by Union Minister for Culture and Tourism Shri Gajendra Singh Shekhawat in a written reply in Lok Sabha today
***
M Annadurai
ANNEXURE
Cultural activities and programmes organized under ‘Ek Bharat Shreshtha Bharat’ campaign by the ZCCs during the years 2024-25 and 2025-26
2024-25
Sl. No.
Name of the cultural activities and programmes
Date
Venue
No. of artists participated
Footfall
Cultural Programme (Rashtrapati Bhavan)
2/08/2024
Rashtrapati Bhavan, New Delhi
47
300
World Folklore Day
22/08/2024
Nagpur (Maharashtra)
22
120
Divisional Level Festival
02/10/2024 to 04/10/2024
Nagpur (Maharashtra)
155
500
Divisional Level Festival
02/10/2024 to 04/10/2024
Hyderabad
(Telangana)
180
10000
Mysore Dasara
03/10/2024 to
7/10/2024
Mysore (Karnataka)
30
400
Bhagwan Birsa Munda Jayanti & Janjatiya Gaurav Divas “Tribal Dance Festival “
15/11/2024 to 17/11/2024
Nagpur (Maharashtra)
154
1000
Udyan Utsav
02/01/2025 to 13/01/2025
Rashtrapati Bhavan Hyderabad (Telangana)
251
10000
Lok Kala Darshan
22/01/2025 to 24/01/2025
Hiwarkhed,
Khed & Shendurjanaghat (Maharashtra)
90
15000
Orange city Craft Mela & Folk Dance Festival
10/01/2025 to 19/01/2025
Nagpur (Maharashtra)
214
50000
Har Kanth Me Bharat
02/02/2025 to 16/02/2025
Madhya Pradesh, Maharashtra & Hyderabad)
60
600
Lok Nritya Bharat Bharati
01/03/2025 to 03/03/2025
Gadchiroli (Maharashtra)
90
9000
National Folk Dance Festival
01/03/2025 to 04/03/2025
Shilpgram Khajuraho (Madhya Pradesh)
152
6000
Loknatya Samaroh
18/03/2025 to 20/03/2025
Amravati (Maharashtra)
75
900
Octave
21/03/2025 to 23/03/2025
Khiragadh (Chhattisgarh)
244
20000
Octave
26/03/2025 to 28/03/2025
Solapur (Maharashtra)
244
15000
Ek Bharat Shretha Bharat programme Tripura-Bihar-Mizoram
9/08/2024 to 10/08/2024
Patna, Bihar
110
1500
Kalakranti – Ek Bharat Shreshtha Bharat programme Maharashtra and Odisha
20/08/2024
Cuttack, Odisha
95
550
Diwali Shilp Mela
17/10/2024 to 28/10/2024
Prayagraj, Uttar Pradesh
375
22224
Rashtriya Shilp Mela
01/12/2024 to 15/12/2024
Prayagraj, Uttar Pradesh
555
63477
Ek Bharat Shreshtha Bharat (EBSB) Cultural Exchange Programme – Folk Dance Presentations (Rikhamapada – Arunachal Pradesh, Wangala – Meghalaya, Jhijiya – Uttar Pradesh)
30/04/2024
Virtual Mode participation from the Pairing States
45
600
Ek Bharat Shreshtha Bharat Cultural Programme – Folk Dance & Song Presentations (Badhai Norta & Baredi – Madhya Pradesh, Folk Dance – Manipur, Lotha Folk Song & Dance – Nagaland)
29/06/2024
Virtual Mode from the Pairing States
45
570
Ek Bharat Shreshtha Bharat Cultural Programme – Folk Performances (Badhai Norta – Madhya Pradesh, Folk Dance – Manipur, Chakhesang Folk Song & Dance – Nagaland)
31/08/2024
Virtual Mode from the Pairing States
45
650
Mango Festival-2024
09/05/2024
Kasargod (Kerala)
31
250
Folk Dance Festival
02/02/2025 to
03/02/2025
Kannur (Kerala)
35
150
National Folk Festival 2025
03/02/2025 to
04/02/2025
Thrissur (Kerala)
30
200
Celebration of Gujarat and Maharashtra Day
01/05/2024
Punjab Raj Bhawan (Chandigarh)
60
Approx 500
Sanskritik Yatra and Sindhu Darshan Festival
16/06/2024 to 30/06/2024
Pathankot (Punjab), Udhampur & Srinagar (UT of J&K), Kargil & Leh (UT of Ladakh) and Keylong & Mandi (Himachal Pradesh)
135
Approx.1000- 1200 per day per programme
Baba Sheikh Farid Aagman Purb
19/09/2024 to 23/09/2024
Faridkot (Punjab)
111
Approx.
18000-20000
14th Chandigarh National Crafts Mela
29/11/2024 to 08/12/2024
Kalagram
(Chandigarh)
975
Approx.
98000-99000
International Gita Mahotsav
28/11/2024 to
15/12/2024
Kurukshetra (Haryana)
329
Approx.
26000-28000
per day
Bharat Parv
26/01/2025 to 31/01/2025
Red Fort Lawns (New Delhi)
545
Approx. 2500-
3000 daily
All India Governor’s Conference, Delhi
02/08/2024
Delhi
32
200
Nareli Purnima, Daman
19/08/2024
Daman
28
3000
Tarang Shakti
30/08/2024 to 07/09/2024
Jodhpur (Rajasthan)
69
1800
Ganeshotsav
12/09/2024 to 18/09/2024
Goa
74
7000
National Lok Mahotsav “Lokrang”
21/10/2024 to 24/10/2024
Jaipur (Rajasthan)
70
2000
National Unity Day
31/10/2024
Kevadiya (Gujarat)
55
10000
Pushkar Fair
09/11/2024
Pushkar (Rajasthan)
58
10000
Lord Birsa-Munda National Tribal Festival
15/11/2024 to 16/11/2024
Shilpgram (Udaipur)
179
1000
Bundi Mahotsav,
18/11/2024 to 20/11/2024
Bundi (Rajasthan)
46
5000
Matsay Mahotsav
25/11/2024 to 26/11/2024
Alwar
(Rajasthan)
43
6000
Shilpgram Utsav
21/12/2024 to 30/12/2024
Shilpgram (Udaipur)
683
200000
Camel Festival
11/01/2025 to 12/01/2025
Bikaner (Rajasthan)
46
5000
Lokotsav
17/01/2025 to 26/01/2025
Goa
227
10000
Maru Mahotsav
10/02/2025 to 11/02/2025
Jaisalmer (Rajasthan)
47
5000
Beneshwar Mela
11/02/2025 to 12/02/2025
Dungarpur (Rajasthan)
49
10000
Vasantosav
21/02/2025 to 02/03/2025
Gandhinagar (Gujarat)
172
100000
Lokanurjan Mela
22/02/2025 to 24/02/2025
Udaipur (Rajasthan)
30
1000
Octave
07/03/2025 to 09/03/2025
Goa
227
5000
Daang Darbar
08/03/2025 to 12/03/2025
Ahva Dang (Gujarat)
59
5000
30th Adi Jati Mahotsav
20/03/2025 to 21/03/2025
Anand (Gujarat)
35
2000
EBSB
20/03/2025 to 22/03/2025
Pune (Maharashtra)
30
2000
Lokanurjan Mela
23/03/2025 to 25/032025
Jodhpur (Rajasthan)
56
8000
Shilpdarshan
Throughout the year
Shilpgram (Udaipur)
720
100000
2025-26
Sl. No.
Name of the cultural activities and programmes
Date
Venue
No. of artists participated
Footfall
Chitramala Nirman Karyashala Painting Exhibition on the occasion of Ahilyabai Holkar Trishatabdi Jayanti
20/04/2025
Raipur (Chhattisgarh)
50
500
WAVES
1/05/2025 to 3/05/2025
Mumbai (Maharashtra)
70
10000
Malwa Utsav
08/05/2025 to 14/05/2025
Indore (Madhya Pradesh)
60
1000
Nadi Mahotsav
27/09/2025
to 29/09/2025
Sangli, Miraj & Ichalkarnji (Maharashtra)
120
200
Kolhapur Shahi Dashara Mahotsav
25/09/2025 &
26/09/2025
Kolhapur (Maharashtra)
120
600
Octave – A Festival of North Eastern States of India
09/10/2025 to
12/10/2025
SCZCC, Nagpur (Maharashtra)
206
10000
Bharatiya Kala Mahotsav
21/11/2025 to
30/11/2025
Rashtrapati Nilayam, Secunderabad (Telangana)
357
150000
Shataabdi Mahotasav – Maharashtra Lok Kala Darshan
05/12/2025 to
08/12/2025
Ratlam (Madhya Pradesh)
25
650
Chetak Festival
11/12/2025 to
15/12/2025
Sarangkheda (Maharashtra)
75
6000
Octave – Festival of North Eastern States
24/12/2025 to
27/12/2025
Indore (Madhya Pradesh)
261
3000
Ek Bharat Shreshtha Bharat programme Goa and Jharkhand
08/09/2025
Ranchi (Jharkhand)
105
700
Ek Bharat Shreshtha Bharat programme Tripura, Mizoram, Bihar
04/02/2026 to 05/02/2026
Bhikhanpura, Khorampur & Vaishali (Bihar)
120
2500
Octave
26/04/2025 to 30/04/2025
Bhagalpur (Bihar)
159
950
Kalagram during Mahakumbh
16/01/2025 to 24/02/2025
Prayagraj
(Uttar Pradesh)
8499
400000+
Ganga Sanskriti Yatra
17/05/2025 to 18/05/2025
Varanasi
(Uttar Pradesh)
103
1550
Diwali Shilp Mela
08/10/2025 to 19/10/2025
Prayagraj
(Uttar Pradesh)
512
33206
Rashtriya Shilp Mela
01/12/2025 to 10/12/2025
Prayagraj
(Uttar Pradesh)
650
43010
Chalo Mann Ganga Jamuna Teer
04/01/2026 to 13/02/2026
Prayagraj
(Uttar Pradesh)
1827
24874
Virasat Kala Mahotsav
24/01/2026 to 02/02/2026
Delhi
163
1100
Virasat Kala Mahotsav
27/01/2026 to 02/02/2026
Chattarpur (Madhya Pradesh)
162
2000
Virasat Kala Mahotsav
23/02/2026 to 01/03/2026
Mahendragarh (Haryana)
141
1450
Ek Bharat Shreshtha Bharat – Cultural Exchange (Participating States: Bihar, Mizoram & Tripura)
13/10/2025 to 15/10/2025
NEZCC Shilpgram, Guwahati (Assam)
45
900
Ek Bharat Shreshtha Bharat Cultural Exchange Programme (Participating States: Madhya Pradesh, Nagaland & Manipur)
07/12/2025
NEZCC Shilpgram, Guwahati (Assam)
45
300
Ek Bharat Shreshtha Bharat Cultural Programme (Pairing States: Uttar Pradesh, Arunachal Pradesh & Meghalaya)
20/01/2026
Shilpgram, NEZCC Guwahati (Assam)
45
300
All India Crafts Mela
20/12/2025 to
05/01/2026
Hyderabad (Telangana)
60
1500
Samanwaya
07/02/2026 to 08/02/2026
Kasargod (Kerala)
61
300
Sisirotsavam
08/02/2026 to 09/02/2026
Kannur (Kerala)
61
300
Samskriti
09/02/2026 to 11/02/2026
Malapuram (Kerala)
68
250
Celebration of Gujarat and Maharashtra Day
01/05/2025
Punjab Raj Bhawan (Chandigarh)
70
Approx. 450
Sanskritik Yatra and Sindhu Darshan Festival
13/06/2025 to
29/06/2025
Pathankot (Punjab), Udhampur & Srinagar (UT of J&K), Kargil & Leh (UT of Ladakh) and Keylong & Mandi
(Himachal Pradesh)
145
Approx. 1200-
1500 per day per programme
Celebration of Foundation Day of Andhra Pradesh, Chhattisgarh, Haryana, Karnataka, Kerala, Madhya Pradesh, Punjab, Tamil Nadu (states), and Andaman and UTs of Nicobar Island, Chandigarh, Delhi, Lakshadweep, Pondicherry
30/10/2025
Punjab Raj Bhawan (Chandigarh)
87
Approx. 480
15th Chandigarh National Crafts Mela
28/11/2025 to
07/12/2025
Kalagram
(Chandigarh)
940
Approx. 83000-
85000
International Gita Mahotsav
15/11/2025 to
05/12/2025
Kurukshetra (Haryana)
503
Approx. 25000-
30000 per day
Bharat Parv
26/01/2026 to
31/01/2026
Red Fort Lawns (New Delhi)
438
Approx.
2500-3000 per
day
Bhairav Ji Mela
12/04/2025
Baswara (Rajasthan)
60
5000
WAVES 2025
01/05/2025 to 03/05/2025
Mumbai (Maharashtra)
74
5000
Ek Desh Ek Dhadkan
15/05/2025, 16/05/2025, 18/05/2025, 19/05/2025, 21/05/2025, 24/05/2025, 25/05/2025 & 28/05/2025
Rajasthan
58
5000
Indian Folk Carnival Festival
30/05/2025 to 01/06/2025
Ahmadabad (Gujarat)
35
1500
23rd Folk Festival
16/06/2025 to 20/06/2025
Puri (Odisha)
29
5000
Yatra Paschimalap
01/08/2025 to 07/08/2025
Pali (Rajasthan)
85
10000
Nareli Purnima
09/08/2025
Daman
45
6000
Warsa Shhyadricha Program
18/08/2025 to 19/08/2025
Auragabad (Maharashtra)
208
1500
Ganeshotsav
01/09/2025 to 06/09/2025
Goa
70
7000
Rashtriya Lok Natya Samaroh
17/09/2025 to 19/09/2025
Jodhpur
(Rajasthan)
27
1500
Lok-Rang
12/10/2025 to 17/10/2025
Jaipur
(Rajasthan)
97
30000
Octave
09/10/2025 to 12/10/2025
Nagpur
(Maharashtra)
185
5000
Pushkar Mela
10/10/2025
Pushkar
(Rajasthan)
30
10000
Vagad Mahotsav
03/11/2025 to 04/11/2025
Dugarpur
(Rajasthan)
36
3000
Bharat Parv
07/11/2025 to 09/11/2025
Ekta Nagar
(Gujarat)
81
10000
Paschim Bharat Ki Vividhata Ka Utsav
19/11/2025 to 30/11/2025
Hyderabad (Telangana)
197
150000
Jan Jati Gaurav Diwas
15/11/2025
Dugarpurn
(Rajasthan)
39
5000
Shilpgram Utsav
21/12/2025 to 30/12/2025
Shipgram (Udaipur)
666
200000
Celebration 75 Years the Indian Constitution
26/12/2025 to 27/12/2025
Balotara (Rajasthan)
59
1500
National Swadesi Mahotsav
27/12/2025
Chittorgarh (Rajasthan)
48
2500
Chanderi Mahotsav
27/12/2025 to 01/01/2026
Goa
33
4000
Vande Bhartam
08/01/2026 to 26/01/2026
New Delhi
227
25000
Aadi Lokotsav
09/01/2026 to 11/01/2026
Goa
75
5000
Lokotsav
20/01/2026 to 29/01/2026
Goa
321
10000
Beneshwar Mela
31/01/2026 to 01/02/2026
Dungarpur (Rajasthan)
32
5000
Shilpdarshan
(Throughout the year)
Shilpgram (Udaipur)
460
120000