Ministry of Information & Broadcasting Successfully Concludes Special Campaign 5.0 for Cleanliness Drive and Disposal of Pending Matters

2025-11-04 Information

4. Construction of a Pond by IIMC Kottayam

5. Beautification of Room at Main Secretariat

Inspired by the vision of Swachha Bharat Mission of Hon’ble Prime Minister of India, the Ministry of Information & Broadcasting has successfully carried out the Special Campaign 5.0 for Swachhata and Disposal of Pending Matters, conducted from October 2 to October 31, 2025 with the primary objective of institutionalizing Swachhta and beautification of office premises and increasing efficiency in decision making.

The highlights of the achievements of the Special Campaign 5.0 are as follows:

The publicity of the campaign was done through print, electronics and social media for spreading the message of Swachhta, creating awareness and public engagement.

The progress of the Campaign was regularly reviewed by the Secretary Shri Sanjay Jaju on weekly basis. The Nodal Officer for the Ministry, Shri R.K. Jena, Sr. Economic Advisor monitored the progress on daily basis with all the Nodal officers of each Media Unit. Dr. L. Murugan, Hon’ble Minister of State for Information & Broadcasting and Parliamentary Affairs inspected the offices of Ministry and gave the directions for further improvement.

There are number of best practices adopted by the Ministry and its field offices during the Campaign. Some of these are depicted in the pictures below:

All India Radio, Ahmedabad, undertook the renovation of the boundary wall of its office premises with paintings of symbols representing the media & entertainment sector.

2. Waste to Art by SRFTI, Kolkata

Students of SRFTI recreated a Japanese house with Bougainville tree from old newspapers and discarded card boards, which was then used as a prop on the set.