Ministry of Information & Broadcasting to Roll Out Special Campaign 5.0 from October 2–31, 2025, Targeting Cleanliness, Workplace Efficiency and Reduction of Pendency Across Main Secretariat and Media Units Nationwide
Ministry of Information & Broadcasting to Roll Out Special Campaign 5.0 from October 2–31, 2025, Targeting Cleanliness, Workplace Efficiency and Reduction of Pendency Across Main Secretariat and Media Units Nationwide
Ministry of Information & Broadcasting is preparing to launch Special Campaign 5.0, from 2nd October to 31st October 2025 in the Main Secretariat and the Media Units spread across the country for enhancing the cleanliness of offices and improving the overall workplace environment and reducing pendency of references.
Under Special Campaign 5.0, in the Preparatory Phase, all the Media Units along with all its field formations including Main Secretariat have been directed to finalize targets, identify pending references, and improving cleanliness and space management. Special attention will be given to record management, disposal of outdated materials, e-waste and the beautification of offices. The nodal officers for all the Media Units have been nominated including Nodal officer for the Ministry.
On 12thSeptember 2025, Secretary (I&B), Shri Sanjay Jaju had taken a review meeting on preparation and implementation of the Campaign with all the Heads of Media Units and their Nodal Officers and given directions for taking appropriate and timely action to achieve the targets set for this year’s Campaign.
This Ministry had done exceptionally well in the previous Special Campaigns, demonstrating consistent commitment towards institutionalizing Swachhata and ensuring timely disposal of pending matters. The efforts made in earlier campaigns have not only contributed to improve the cleanliness of offices but also resulted in significant outcome in generation of revenue, management of space and disposal of physical files etc.
Total Revenue generated since the inception of Special Campaign in 2021 is ₹33.39 Crores. Between 2022 and 2024, about 10.26 lakh kilograms of scrap was disposed of, 12.9 lakh square feet of space was freed, and 1.69 lakh physical files were weeded out. From Special Campaign 2.0 up to August 2025, a total of 4,948 outdoor campaigns were conducted and 12,605 spots were cleaned.
Highlights of some achievements are reflected below
YEAR-WISE TOTAL REVENUE GENERATED
& SPACE FREED UNDER SPECIAL CAMPAIGN
Year
Total Revenue Generated (in ₹)
Total Space Freed (in sq. ft.)
2021
7433500
–
2022
254282632
1138993
2023
53899811
63216
2024
18366429
88108
YEAR-WISE TOTAL SCRAP DISPOSED & PHYSICAL FILES WEEDED OUT
UNDER SPECIAL CAMPAIGN
Year
Total Scrap Disposed (in kg)
Total Physical Files Weeded Out
2021
–
–
2022
473545
73318
2023
349126
47094
2024
203765
48638
YEAR-WISE TOTAL OUTDOOR CAMPAIGNS & SPOTS CLEANED UNDER SPECIAL CAMPAIGN
Year
Total Outdoor Campaigns
Total Spots Cleaned
2021
–
–
2022
1103
3947
2023
2358
4394
2024
1487
4264
BEST PRACTISES UNDER SPECIAL CAMPAIGN 4.0
BEST PRACTISES UNDER SPECIAL CAMPAIGN3.0
BEST PRACTISES UNDER SPECIAL CAMPAIGN2.0
