Swachhata Hi Seva (SHS) Campaign 2025 commences today, Organisations under DFS undertake Swachhata Pledge
Swachhata Hi Seva (SHS) Campaign 2025 commences today, Organisations under DFS undertake Swachhata Pledge
The Department of Financial Services (DFS), Ministry of Finance has launched Swachhata Hi Seva 2025 (SHS 2025), a nationwide cleanliness campaign scheduled from September 17 to October 2, 2025. This year’s theme is “Swachhotsav”, which blends the spirit of festive celebrations with the responsibility of cleanliness. The campaign is a key component of the Swachh Bharat Mission (Clean India Mission).
Various activities, covering all the 5 Pillars of campaign will be organised across the country by all organisations of DFS (PSBs, PSFIs, PSICs, Regulators, RRBs, DRTs etc). 105 organisations of DFS and more than 86,000 branches of financial institutions are expected to participate in the campaign.
To give wide impact to the Swachhata Hi Seva campaign, all branches have been requested to organize plantation drive and to set up outreach programmes for enrolment of Safai Mitras to government schemes. Special emphasis willl be given on enrolment of SafaiMitras under PMJDY, PMSBY and PMJJBY schemes.
Glimpse of Swachhata Pledge taken by various organisations of DFS
Lead District Managers (LDMs), through State/UT Level Banking Committees, at all districts have been requested to identify and map black spots and to transform them in a timely manner during the campaign period. It has been also planned to organise cleanliness activity at 10 locations of each districts under the jurisdiction of LDMs, covering both rural and urban area.
A nationwide Shramdaan Activity involving bankers, volunteers and common citizens is also to be organised at 8.00 A.M. on 25.09.2025.
Special Campaign 4.0 (2nd Oct to 31st Oct 2024) saw significant progress, now DFS gears up for 5.0
The Department of Financial Services (DFS) and its organisations had undertaken the Special Campaign 4.0 from 02nd Oct to 31st Oct 2024, to minimise the pendency and to institutionalise Swachhata. The targets of the campaign were achieved by the end of campaign on 31st October 2024. More than 38000 sites across country were cleaned and revenue of Rs. 4.54 cr was generated from disposal of scrap.
The DFS and its organisations have continued the activities of Special Campaign, monthly reporting of achievements is being uploaded on SCDPM portal regularly since November 2024.
The highlights & achievements of the Department and its organisations in the intervening months since November 2024 to August 2025 are as follows:
The Department is geared up to participate in Special Campaign 5.0. Road map for upcoming campaign has been finalized and has been sensitised to all its offices and organisations.