India to Showcase its Creative Prowess at Busan International Film Festival 2025 in South Korea; MoS Dr L. Murugan to Lead First-Ever Ministerial Delegation from India to BIFF
India to Showcase its Creative Prowess at Busan International Film Festival 2025 in South Korea; MoS Dr L. Murugan to Lead First-Ever Ministerial Delegation from India to BIFF
India is set to make a significant mark at the Busan International Film Festival (BIFF) 2025 and the Asian Contents & Film Market (ACFM) in South Korea with a high-level delegation led by Dr L. Murugan, Hon’ble Minister of State for Information & Broadcasting. This will be the first-ever Ministerial delegation from India to BIFF, underscoring the nation’s commitment to strengthen cultural diplomacy, expand creative collaborations internationally, and position India as a global hub of the Creative Economy.
The delegation will comprise senior officials of the Ministry of I&B, representatives from NFDC, FICCI, FTII, SRFTII, and IIMC, along with select creators from the WAVES Bazaar initiative.
Ahead of the visit, Union Minister of State for Information and Broadcasting Dr L. Murugan said, “India is proud to participate in BIFF 2025, a festival that brings together the best of Asian and global cinema. Our presence here reflects India’s resolve to expand co-productions, create new opportunities in AVGC, and strengthen cultural bonds with South Korea. Through WAVES Bazaar and Bharat Parv, we showcase not only our creative economy but also the timeless heritage and talent of India.”
Key Highlights of India’s Participation
Bharat Pavilion at BIFF & ACFM – Spotlighting the ‘WAVES Bazaar’ Initiative
The Bharat Pavilion will be set up at both BIFF & ACFM under the theme “India – Creative Economy for the World”. The Pavilion will highlight the WAVES Bazaar initiative, designed to connect Indian content creators, producers, and distributors with global markets through B2B meetings. As part of ACFM’s Official Programme, a panel discussion on “India–Korea Synergies: New Horizons in Co-Productions” will be organised with leading industry representatives and government officials from both countries.
Showcasing Indian Cinema at Busan
India’s showcase this year is the strongest-ever, with over ten films reflecting the diversity of Indian storytelling:
At the Asian Project Market (ACFM), five Indian projects are selected for the Co-Production Market:
Bharat Parv – Celebrating Indian Culture
The Ministry of I&B will host “Bharat Parv”, a cultural evening featuring Indian arts, music, and cuisine. The event will serve as a platform for deeper people-to-people and cultural connect between India and Korea, with participation of leaders from both Indian and Korean media and entertainment industries.
Policy Dialogues & Collaborations
About BIFF and ACFM
The Busan International Film Festival (BIFF) is one of Asia’s most prestigious film festivals, recognised by FIAPF alongside the International Film Festival of India (IFFI) and the Cannes Film Festival. The Asian Contents & Film Market (ACFM) serves as a premier co-production and financing platform, connecting filmmakers with global investors and partners.