Hiring of Social Media Influencers for Tourism Promotion

Hiring of Social Media Influencers for Tourism Promotion

The Ministry actively promotes the country’s tourism destinations, products and various activities through its official social media platforms on a regular basis. The Ministry engages with social media influencers both through collaboration requests received and through public engagement initiatives to promote tourism destinations, products, experiences and events organised by the Ministry from time to time.

This information was given by Union Minister for Tourism and Culture Shri Gajendra Singh Shekhawat in a written reply in Lok Sabha today.

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