20th Divya Kala Mela Inaugurated in Pune; ₹2 Crore Loans sanctioned for Divyang Entrepreneurs
20th Divya Kala Mela Inaugurated in Pune; ₹2 Crore Loans sanctioned for Divyang Entrepreneurs
A national-level fair dedicated to Divyangjan, the 20th Divya Kala Mela, has been inaugurated today at Pune. It is being organized by the Department of Empowerment of Persons with Disabilities (Divyangjan), Ministry of Social Justice and Empowerment, Government of India. The event was graced by the Hon’ble Governor of Maharashtra, Shri C.P. Radhakrishnan, Union Minister for Social Justice and Empowerment, Dr. Virendra Kumar, and MP Shrirang Appa Barne.
In this fair, the National Divyangjan Finance and Development Corporation (NDFDC), under its various schemes, has sanctioned loans worth ₹2 crore to Divyangjan, offering them the opportunity to expand their businesses. Additionally, motorized tricycles were distributed to eligible participants, furthering the government’s commitment to improving mobility for Divyangjan.
Governor Shri C.P. Radhakrishnan praised the talent and resilience of Divyangjan, stating, “For the inclusive development of our society, it is essential that we celebrate and support these gifted Divyang entrepreneurs and artists. Their contributions help build a stronger, more inclusive India.” The Governor also highlighted the financial empowerment schemes offered by NDFDC, which provide loans ranging from ₹50,000 to ₹50 lakh at an interest rate of 4% to 9% annually for income-generating activities. These loans are facilitated through NDFDC’s state channelizing agencies, Punjab National Bank, and regional rural banks across India.
During his address, Union Minister Dr. Virendra Kumar emphasized the significance of the Divya Kala Mela as a platform for marketing Divyangjan products, underscoring how these fairs contribute to the social and economic empowerment of Divyangjan. “These fairs offer a unique opportunity for Divyangjan to exhibit their skills, creativity, and entrepreneurial spirit. To date, around 1,450 participants have taken part in Divya Kala Melas across the country, collectively generating over ₹11.5 crore in revenue. Loans exceeding ₹10 crore have been sanctioned to foster the growth of Divyang businesses,” the Minister stated.
The Minister further shared that employment fairs are now being held alongside the Divya Kala Mela, offering greater opportunities for Divyangjan. Of the 1,400 participants screened so far, 370 have been shortlisted, and more than 100 have already received job offers. “In the near future, Divyangjan will find employment in reputable organizations and companies, further advancing their integration into the workforce,” he added.
Following the successful organization of 19 such Melas across the country, the event aims to empower Divyangjan by providing them with a platform to showcase their talents and entrepreneurial skills. These national fairs, known as Divya Kala Mela, are part of a larger plan to organize similar events in other major cities in the coming months. Each fair prioritizes local Divyangjan, with Maharashtra’s own Divyang artisans and entrepreneurs being highlighted in this Pune edition.
The Divya Kala Mela is a testament to the government’s effort to economically empower Divyangjan, transforming them into self-reliant entrepreneurs and skilled craftsmen. Allotted stalls are provided free of cost to ensure that Divyangjan can present their work on prestigious platforms in metropolitan areas. More than 100 Divyang artisans, entrepreneurs, and artists from 18 states and union territories are showcasing their products, crafts, and talents at this year’s event.
Visitors to the fair can not only purchase handmade goods from Divyang entrepreneurs but also indulge in an array of culinary delights from across India. Each evening, from 6 to 9 PM, vibrant cultural performances by Divyang artists are being held, featuring talent from both across India and local Pune artists. The Divya Kala Mela will run until 6th October 2024. The fair is open to all with free entry. On the closing day, a special performance, Divya Kalashakti, will be presented by Divyang artists from across the country, showcasing their remarkable talents.
The Mela features a total of 60 stalls, along with cultural performances from Divyang artists. These national-level fairs are creating pathways for the global recognition of the skills and capabilities of Divyangjan. An employment fair has also been organized as part of the event, further enhancing opportunities for Divyangjan. Visually impaired artist Rajiv Ranjan hosted the event as anchor, while Shri Naveen Shah, CMD of NDFDC, delivered the vote of thanks.